If you've been following our fragrant adventures on instagram or twitter, this week, you might have noticed that London was playing host to a very special (we're biased) chap - our CEO, Mark Crames, who was in London this past week for our UK launch.
Between various meeting with editors and visits to Boots store, we caught up with the man behind The Library of Fragrance to find out a few fragrant facts about his life in smell and what he's cooking up in the laboratory for the future...
What’s your earliest ‘scent memory?
My grandmother's chocolate cake. I have been able to get her Vanilla cake in Vanilla Cake Batter, but not her chocolate cake...yet!
Is there a fragrance that you are dying to ‘bottle’, that so far eludes you in fragrance form?
The two we get asked for all the time that I have not been able to perfect are Baby's Head and Puppy's Breath. The two I keep diligently working on without success are Baking Bread and Bacon.
What’s your absolute favourite odour? – No matter how unusual or unexpected?
Despite having the opportunity to smell so many unusual things, my favorites are two classic staples; Patchouli and Jasmine, but only great Patchouli, which general means a high end natural.
Are there any smells that you first disliked, but learnt to love?
I continue to try to develop at least a working relationship with Eucalyptus. And I have learned that Creamed Corn is an inappropriate target for a wearable fragrance. It was truly unpleasant!
Which of The Library of Fragrance scents can you most often be found wearing, and why are they your favourites?
I like woody and smoky scents, so my favorites are Patchouli, Vetiver, Oud and Bonfire. If I feel like something light and fresh, I love to wear Gin & Tonic. For a special occasion, if if I haven't blended something from The Library of Fragrance, I am a huge fan of the original Mont Blanc fragrance for Men.
What’s the best bit about your role as Demeter Fragrance Library CEO?
I get to smell, develop and talk about scent all day. It's pretty much the best job in the world.
Can you tell us about any of the fragrances that you’re currently developing for launch?
Yes, but you can't tell anyone...! We went on a family vacation to Alaska this summer, and it is truly the Last Frontier. On that trip I worked on a fragrance we are calling Alaska Mountain Air, which is inspired by the crisp, cool and indescribably freshness the air has up the mountain, but still below the tree line. Overwhelming fresh and slightly green, this is one of the most personal fragrances I have ever made, in terms of the memories that it will evoke for me. We plan to launch in February, 2015. But like I said, it's still a secret....! [note from editor: whoops!]