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The Library of Fragrance UK launch - September, 2014

Most of our industry peers think that the successful launch of a fragrance brand requires glossy advertising campaigns, celebrity endorsements and fancy-pants launch parties. We think that depends on the brand you're launching and the team behind it. 

Watch our short video, below, to find out how 101 extraordinary fragrances, with one clear and compelling point of difference, proved our industry wrong. 

The Library of Fragrance delivered more exposure at launch for our retail partner, than any other fragrance launch - bar one - during the same period. Follow the links to view the PR results that we generated at launch in the UK print media and across UK online and blog sites. 

Retailers in search of a fragrance brand that will deliver headline press, category penetration and in store theatre are always invited to browse our library. Please contact clare@thelibraryoffragrance.com