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Our Mission

Our mission is to expand the enjoyment of fragrance, each day, everywhere.

We want to stir fragrant memories, stimulate curiosity about scent, celebrate the often underappreciated sense of smell and create products that allow individuals to select fragrance based on their own preferences – rather than a designer, a celebrity or a perfumer’s idea of what those preferences should be.

We want to show the world that great fragrance, quite simply, makes for a better day.