Recent research by Barratt Homes found that one in six adults believe that having the right odour around their house or flat is vital to making it feel like a home. This is perhaps not surprising, but forget floral reed diffusers and plug in air devices, because the findings revealed that more than a quarter of people surveyed felt a roast dinner was the most homely smell of all! It was followed by coffee and warm cookies in second and third place in the favourite aromas list (whilst we don't YET have a Roast Dinner Cologne, we DO have Chocolate Chip Cookie and Espresso!).
The top five most 'homely scents', as identified by the research, were:
1. A roast dinner (27%)
2. Coffee (15%)
3. Warm cookies (4%)
4. Pesto pasta (4%)
5. English breakfast (3%)
It just goes to show how important our often under-appreciated sense of smell is. Although, the question remains, should we develop a 'Roast Beef' perfume? We're still a little undecided on that one...