We're thrilled to see that we're creating a bit of a stir ahead of our launch on the 9th September...!
Today, the Daily Mail Online published the full list of the 101 fragrances that will be available from our website at launch, stating that "Brave shoppers can squirt on Stable, Fireplace and Liquorice, or indulge in tastes of the kitchen with sweet Vanilla Ice Cream, Gingerbread and Lemon Meringue."
Likewise, The Independent Online wrote about our pending launch and spoke to our CEO, Mark Crames, who told them, "Different scents make different people happy because of the experiences and memories that are associated to them. Some will have an affinity to the scent of tomato plants because they remind them of summer days spent pootling in the greenhouse. For others, the smell of dirt will remind them of carefree childhood days in the yard. Although many people simply enjoy wearing our scents because they’re unusual and stand apart from the majority of new releases that you might find in a typical department store."
In addition, Metro Online said a few words about us, yesterday... although we would like to clarify that the Demeter 'Swimming Pool' fragrance does not feature notes of toddlers' urine, as the story suggested...! Even we wouldn't be insane enough to think that anyone would wear that...!
Finally, whilst My Daily ran a story that seemed agog that anyone would actually want to smell of Gin & Tonic, niche business title, The Drinks Business, naturally seemed a little more taken with the idea.