I’m sure you can empathise with the what-to-wear panic that gripped us several months ago, prior to our meeting with Vogue magazine. Not that we should have been concerned; our huge trunk of fragrance, as always, took centre stage. Skip forward and news of our UK launch broke in the September issue, out today.
Long time fan of ‘Grass’, Vogue's Beauty Director, Funmi Fetto, describes scents from The Library of Fragrance as being “as unexpected as they come” and predicts that ‘Thunderstorm’, ‘Snow’ and ‘Rain’ will all resonate with the British public.
The article manages to cover much ground: check it out (page 412) to learn a little more about our heritage, why we’re choosing to launch with Boots in the UK, what scent psychologist and author of The Scent of Desire, Rachel Herz, can tell us about scents that make us happy. And of course, the combination of scents that Funmi believes will make an interesting choice for the season ahead.